Case Study | ITC Hotel.
Platform
Campaign Model : CPM
Objective: Increase ITC hotel chain’s brand awareness among users who check hotel availability after booking flights. Target this audience to position ITC as their preferred accommodation, driving more bookings and fostering brand loyalty.
Strategy: Users who book flights search for hotels. Frequent business class travelers spend significantly on tickets for premium services.
Reach
Incremental Reach
Impressions Delivered
CTR
2. Case Study | Airtel IR.
Platform
Campaign Model : CPM
Objective: Promote Airtel as the top choice for discerning business travelers. Showcase our premium services and benefits, emphasizing reliability and superior service. Position Airtel as the preferred telecom provider for international travel needs.
Strategy: We’re targeting users who have booked international flights and hotels for business or leisure travel. We’re engaging them through banners, push notifications, emails, and WhatsApp messages to gauge their interest.
4.91 M
Reach
1.65X
Incremental
Reach
88 Sec
Avg. Session
Duration
8.1 M
Impressions
Delivered
Clicks 50k
CTR 0.62%
3. Case Study | Saridon.
Platform
Campaign Model : CPM
Objective: Increase awareness of Saridon’s effectiveness in relieving travel-related headaches. Position Saridon as the preferred choice for travelers, enhancing brand recognition among those traveling from metros to rural and tier 2 cities
Strategy: Targeting train ticket bookers from metros to rural and tier 2 cities. Ads strategically placed on login and post-login pages, aligned with booked destinations, effectively enhance brand recognition.
3.91 M
Reach
2.3X
Incremental
Reach
92 Sec
Avg. Session
Duration
9.01 M
Impressions
Delivered
Clicks 35k
CTR 0.39%
4. Case Study | Jos Alukkas.
Platform
Campaign Model : CPM
Objective: Increase Jos Alukkas’ brand visibility and engagement on Paytm and Fampay through targeted ads and personalized marketing.
Strategy: Promote Jos Alukkas’ jewelry on these platforms with exclusive promotions, interactive ads, partnerships, and tailored content to boost sales.
4 M
Reach
2.3X
Incremental
Reach
77 Sec
Avg. Session
Duration
9.2 M
Impressions
Delivered
Clicks 39k
CTR 0.42%
5. Case Study | Honda Dio.
Platform
Campaign Model : CPM
Objective: Enhance brand visibility and customer engagement for Honda Dio through innovative advertising campaigns, strategic partnerships, and experiential marketing
Strategy: Promote Honda Dio’ range across digital and traditional platforms with personalized marketing strategies, and exclusive promotions to attract and retain urban commuters and young riders
3.9 M
Reach
2.1X
Incremental
Reach
2.4X
Page Views
15.2 M
Impressions
Delivered
Clicks 34k
CTR 0.38%
6. Case Study | Audi.
Platform
Campaign Model : CPM
Objective: Enhance brand visibility and customer engagement for Audi through income-based targeting on auto portals using innovative advertising campaigns and strategic partnerships.
Strategy: Promote Audi’s products across digital platforms on auto portals, interactive personalized marketing strategies, and exclusive promotions to attract and retain high-income customers. Use a CPM model for digital advertising.
4.8 M
Reach
2X
Incremental
Reach
2.4X
Page Views
10.5 M
Impressions
Delivered
Clicks 32k
CTR 0.34%
7. Case Study | Hyatt.
Platform
Campaign Model : CPM
Objective: Increase app installs and user engagement for the on travel platforms like IRCTC, Kayak, and Yatra through targeted advertising and compelling value propositions for instant personal loans.
Strategy: Promote on IRCTC, Kayak, and Yatra using a CPM model. Utilize premium ad placements, interactive ads, exclusive offers, to boost app visibility, attract new users, and drive installs and engagement for instant personal loans.
3.2 M
Reach
2.2X
Incremental
Reach
76 Sec
Avg. Session
Duration
7Mn+
Impressions
Delivered
Clicks 37k
CTR 0.53%
8. Case Study | Axis Bank.
Platform
Campaign Model : CPM
Objective: Increase brand visibility and customer engagement for Axis Bank through targeted advertising campaigns on Zomato, leveraging compelling financial offerings and personalized marketing strategies.
Strategy: Promote Axis Bank’s financial products on Zomato using a CPM model. Utilize premium ad placements, interactive ads, to boost brand visibility, attract new customers, and drive engagement with Axis Bank’s financial services.
2.82 M
Reach
2.1X
Incremental
Reach
54 Sec
Avg. Session
Duration
6Mn+
Impressions
Delivered
Clicks 34.94k
CTR 0.55%
9. Case Study | Axis Bank.
Platform
Campaign Model : CPM
Objective: Increase brand visibility and customer engagement for Axis Bank through targeted advertising campaigns on Zomato, leveraging compelling financial offerings and personalized marketing strategies.
Strategy: Promote Axis Bank’s financial products on Zomato using a CPM model. Utilize premium ad placements, interactive ads, to boost brand visibility, attract new customers, and drive engagement with Axis Bank’s financial services.
2.82 M
Reach
2.1X
Incremental
Reach
54 Sec
Avg. Session
Duration
6Mn+
Impressions
Delivered
Clicks 34.94k
CTR 0.55%