1. Case Study | American Express.
Platform
Campaign Model : CPT
Objective: Target demat account managers effectively for Motilal, focusing on high-quality installs and engagement through targeted financial keywords to enhance service utilization and brand recognition.
Strategy: Target high-end device users with demat accounts (Kotak Securities, HDFC Securities, SBI Securities, Paytm Money, Groww, Upstox) through keyword targeting (Mi Keyboard) on investment-related topics. Ensure quality installs and engagement via OEM campaigns for Motilal.
4.5 Lacs
Reach
1.78X
Incremental
Reach
105 Sec
Avg. Session
Duration
8 Lacs
Spent
Clicks 7k
CTR 0.88%
2. Case Study | Lotus Botanicals.
Platform
Campaign Model : CPS
Objective: Enhance brand visibility and customer engagement for Lotus Botanicals on coupons and cashback websites like INR Deals , Cashkaro focusing on innovative advertising campaigns and strategic partnerships.
Strategy: Promote Lotus Botanicals’ skincare products across digital platforms with exclusive promotions to attract and retain health-conscious consumers seeking natural and effective skincare solutions
3.07 Lacs
Reach
3.3X
ROAS Booked
88 Sec
Avg. Session
Duration
35 K
Avg. Delivery
Per Day
10.5 Lacs
Avg. Monthly Delivery
3. Case Study | Motilal Oswal.
Platform
Campaign Model : CPD
Objective: Target demat account managers effectively for Motilal, focusing on high-quality installs and engagement through targeted financial keywords to enhance service utilization and brand recognition
Strategy: Target high-end device users with demat accounts (Kotak Securities, HDFC Securities, SBI Securities, Paytm Money, Groww, Upstox) through keyword targeting (Mi Keyboard) on investment-related topics. Ensure quality installs and engagement via OEM campaigns for Motilal.
20K
Installs
90%+
Install to
Registration
19K
Registration
5648
Account Opening
85%+ KYC to
Account Holding
4749
KYC
4. Case Study | Work India.
Platform
Campaign Model : CPI
Objective: Enhance brand visibility and customer engagement for Work India through innovative advertising campaigns, strategic partnerships, and user-centric experiences.
Strategy: Promote Work India’s job platform on gaming platforms like Call of Duty and Temple Run with targeted ads, interactive promotions, and personalized marketing strategies to attract and retain job seekers and employers.
22.3K
Registration
2.X
Incremental
Reach
2.4X
Page Views
85%+
Job Applying
85k
Installs
5. Case Study | Airtel Prepaid.
Platform
Campaign Model : CPL
Objective: Drive mid-funnel engagement and conversions on digital platforms by offering targeted messaging and user-friendly experiences, encouraging consumers to choose Airtel Postpaid Family Plans.
Strategy: Integrate Airtel Postpaid Family Plans on cashback and coupon websites with premium listings, exclusive offers, interactive ads, to boost visibility and drive conversions, using a CPL campaign model and focusing on mobile traffic distribution.
400
Per day
unique lead
13
Monthly
unique lead
2.4X
Page Views
9.21 %
CR
1k Lead to
SIM activation
6. Case Study | Airtel App.
Platform
Campaign Model : CPL
Objective: Drive app installs and user engagement for the Airtel Thanks App on financial and generic news platforms through targeted advertising and compelling value propositions.
Strategy: Promote the Airtel Thanks App on financial and generic news platforms using a CPI (Cost Per Install) model. Implement premium ad placements, exclusive offers, interactive ads, and personalized marketing to boost app visibility, attract new users, and drive installs and engagement.
35K
Installs
1.4X
Incremental
Reach
2.6X
Page Views
40.2 %
Installs to
Registration
6.82k
Registration
to KYC
7. Case Study | Hipi.
Platform
Campaign Model : CPI
Objective: Increase app installs and user engagement for Hipi Pro Video Ads on utility platforms through targeted advertising and compelling content.
Strategy: Promote Hippi Pro Video Ads on utility platforms like shareIT , vidmate using a CPI (Cost Per Install) model. Utilize premium ad placements, exclusive offers, interactive ads, and personalized marketing to boost app visibility, attract new users, and drive installs and engagement.
45K
Installs
11903
Video Views
26.45%
Video View %
53.85%
Installs to
Registration
24233
Registrations
8. Case Study | Cashe App.
Platform
Campaign Model : CPI
Objective: Increase app installs and user engagement for the Cashe App on Oppo and Vivo OEM platforms through targeted advertising and compelling value propositions for instant personal loans.
Strategy: Promote the Cashe App on Oppo and Vivo OEM platforms using a CPI (Cost Per Install) model. Utilize premium ad placements, interactive ads, to boost app visibility, attract new users, and drive installs and engagement for instant personal loans.
58K
Installs
1.45%
Loan
Request
839
Installs to
Loan Request
21.48%
Installs to
KYC
KYC 12458.4
KYC to Loan
Disburse 6.73%
9. Case Study | Club Mahindra.
Platform
Campaign Model : CPL
Objective: Increase brand visibility and customer engagement for Club Mahindra through targeted advertising campaigns and travel platforms.
Strategy: Promote Club Mahindra’s vacation packages on TripAdvisor, booking.com and Yatra using a CPM model. Utilize premium ad placements and interactive ads to boost brand visibility, attract new customers, and drive engagement.
100
Per Day Lead
10k
Monthly Lead
839
Installs to
Loan Request
9.21%
Total CR
4.2%
Lead to SIM
Activation